New Era University ART 18 GECAAP-M6A1. - GECAAP-18 - Art Appreciation M6A1 Activity 2 Comprehension Check-up B. Transcreation As a successful businessman, the products in

GECAAP-18 - Art Appreciation
M6A1
Activity 2 Comprehension Check-up
B. Transcreation
As a successful businessman, the products in your company were able to introduce locally and
internationally thru commercials and print ads. They were made possible through the hired experts in a
team composed of copywriters, artist, translators. It is important to note that this team will come up
with extensive adaptation of advertising material for different markets, a kind of translation yet “more
than translation”: transcreation. What do you think was shown in your print ads? Be able to create a
sample copy of the print ads both for local and international showing the content with text and images.
Be creative. Thus, the first must be for Filipino audiences (using Filipino language) and the second must
be for other countries (choose the country). Make sure the product’s brand must fictional (original, your
own idea) and not existing in the