North South University

• INB 372

• 1. A firms strategy refers to the actions that managers take to attain the goals of the firm .To increase profitability and profit growth, firms can A. Add value B. Lower costs C. Sell more in existing markets and expand internationally D. All of the above 2. Profits can be increased by using differentiation strategy which is defined as A. Adding value to a product so that customers are willing to pay more for it B. Lowering costs C. Both A and B D. None of the above 3. The support activities of a firms operation in the value chain includes A. Marketing and Sale B. Customer Services C. Company infrastructure logistics D. Research and development 4. Several factors affect the choice of entry mode for a firm includes A. Transportation costs B. Trade barriers C. Political risks and economic risks D. All of the above 5. Factors affecting firms to choose a favorable foreign market includes A. Politically stable environment B. Relatively high inflation rates C. High private sector debts D. All of the abo