MEDIA 102
Graded Quiz 2 - Coursera

Presented to the

School of Media Studies

Mapúa University

In partial fulfillment

of the requirements of the course

MEDIA102 - (YOUR SECTION)

by

Surname, Given Name, M.I.

Professor

Melvin N. Espineda, MDC

Date

July 1, 2020

1. We discussed a basic spherical model of Media Governance. The spheres that govern our

media, according to this model are

Economical, political and ideological

Media, government, society and technology

Internal forces and external forces

2.Question 2

Why do many scholars emphasize the importance of technology innovation, when they talk about media

governance?

because new technologies make rules and regulations obsolete

because new technologies can create greater understanding through greater connectedness

because new technologies often lead to challenges for existing governance

3.Question 3

Click the correct statement(s). Media Governance systems...

...are more guidelines than strict rules

...are constructed to stimulate ‘good’ media behavior

...drescribe moral norms to media professionals

4.Question 4

Click the correct answer(s). In early modern times...

...the media landscape knew only a handful of channels

...mass communicators made use of written, oral and figurative communication

...oral channels were basically the only dependable channel of communication due to low

readerschip

5.Question 5

Click the correct answer(s). In early-modern times media served this primary role for rulers

to entertain their subjects

to interact with their subjects

to inform their subjects

6.Question 6

The metaphor of lapdog is used to describe the role of early-modern media because

A lapdog is often small

A lapdog is meek

A lapdog protects its master

7.Question 7

Click the correct statement(s). In early-modern times....