University of North Carolina, Greensboro

• MST 100

• MST 100 TEST TWO REVIEW SHEET KNOW: ● What are two national daily newspapers? ○ USA TODAY, WALL STREET JOURNAL ● What are the two US wire services? ○ Associated Press ○ United Press International RECOGNIZE: The contributions to media history of: Johannes Gutenberg= printed his first book in 1455, introduced printing to Europe with the printing press William Randolph Hearst= KEY PLAYER IN NEWSPAPER INDUSTRY: Built the nation's largest newspaper chain and media company. San Francisco Examiner Joseph Pulitzer= KEY PLAYER IN NEWSPAPER INDUSTRY: St. Louis Post-Dispatch Benjamin Day= American newspaper publisher best known for founding the New York Sun, the first penny press newspaper in the United States Benjamin Franklin= “Poor Richard’s Almanac”...”General Magazine” Harriet Beecher Stowe= “Uncle Tom’s Cabin”... 1852… sold 300,000 copies Thomas Edison= electric power generation, mass communication, sound recording, and motion pictures Emile Berliner= Invented the small disk Record Guglielmo Marconi= Developed, demonstrated and marketed the first successful longdistance wireless telegraph David Sarnof= Led the Radio Corporation of America (RCA) & launched the National Broadcasting Company (NBC), the first radio network in America Edwin Armstrong= Best known for developing FM radio and the superheterodyne receiver system Be able to recognize the evolution of books by historical period in the U.S. including the significance of: Colonial Period: Benjamin Franklin’s Poor Richard’s Almanac; Penny Press era:Harriet Beecher Stowe’s Uncle Tom’s Cabin and popularity of “dime novels” during the Civil War; Early 20th Century: Commercialization of publishing, conglomerates take over; Post World War II: Paperbacks popularity returns and consolidation; Contemporary period: "super bookstores" and “eBooks.