Study Guide > Northeastern University MKTG 2201 marketing ppt2

 Chapter 6: Business-to-Business Markets • Differences between B2B and B2C: ‒ Purpose of buying ‒ Quantity ‒ Price ‒ More than one decision maker ‒ Advertising method • Business-to-business marketing: The marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption. – Business-to-business (organizational) markets include ...[Show More]

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