Running head: TOYOTA 1
TOYOTA
Student’s name
Institutional affiliates

TOYOTA 2
Source and receiver.
There are so many ways of introducing things in the market and online has been
one of them. Currently people are more invested in online products and that is why
Toyota decided to launch its van online. This shows that for Toyota, which is the source
for the sienna “Swagger Wagon” ad, online was the best platform for them, (Toyota,
2010). The receivers on the other hand and the audience, are the families that were
watching and the potential mums and dads. It is known that this was the most interested
group in watching that video because of the adventure it has.
Persuasiveness
When we talk about similarity basically we are talking about the resemblance
between the recipient of the message and the source. Familiarity on the other hand is
having knowledge about the source due to having a couple of encounters or being
exposed to the source for a long time. Likability, talks about something being easily
likable. All this characteristics are in this campaign and they show persuasiveness
because they show a day to day parent-children interaction which is the same for almost
all families that are busy and always on the go. This shows that they will all like this van
and it will be perfect for them.
Meaning
Sienna campaign is trying to show that a family van does not need to be an ugly
car simply because it is meant to house a lot of people. That is why their minivan is called
a “Swagger wagon” because it is stylish. Especially for busy families, a ca that they are
using most of the time should be a beautiful car and that is what the company is offering.
The way that this car has been modelled is not like the normal minivan models which