ALASKA AIRLINES
1. Flowchart of the flowchart of the process a passenger’s bag follows from kiosk to destination
carousel.
 Passengers can check in at kiosks or use the web check in.
 tag their own bags with bar code stickers, and deliver them to a customer service agent at the
carousel
 Carries the bags through the vast underground system that eventually delivers the bags to a baggage
handler.
 En route, each bag passes through TSA automated screening and is manually opened or inspected if
it appears suspicious.
 With the help of bar code readers, conveyer belts automatically sort and transfer bags to their
location (called a “pier”) at the tarmac level.
 A baggage handler then loads the bags onto a cart and takes it to the plane for loading by the ramp
team waiting inside the cargo hold.
 There are different procedures for “hot bags” (bags that have less than 30 minutes between transfer)
and for “cold bags” (bags with over 60 minutes between plane transfers). Hot bags are delivered
directly from one plane to another (called “tail-to-tail”). Cold bags are sent back into the normal
conveyer system.
 The process continues on the destination side with Alaska’s unique guarantee that customer luggage
will be delivered to the terminal’s carousel within 20 minutes of the plane’s arrival at the gate.
2. Other processes that can be examine by an airline, and why it’s important
 First to sell tickets via the Internet, meanwhile the other airline company still sell their
tickets at a travel agent. Alaska airlines is one step ahead by maximizing the usage of the
internet.
 First to offer Web check-in and print boarding passes online, by offering to do an online
check in using their website and print their boarding passes online will ease their customer.
No more queue, time efficient and cheaper than hiring labor to do the check in process.
 First with kiosk check-in, almost the same with the web check in. Alaska airlines use a kiosk
to serve their customer that wanted to check in at the airport. All they need to do is input
the booking code, select the passengers that wanted to check in. then the machine will
automatically print out the boarding pass.
3. How the kiosk alter the check in process
 Online: all the process is all online, by using the internet it will increase the efficiency of the
boarding process of the airlines.
 Automated: Alaska airlines is the first airline company that offer self-tag of your own baggage. By
using barcode scanner the TSA machine automatically sort the baggage. It will also minimize the risk
of sending the baggage into different plane.
 Time saving: Get your bag tags
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