• Cambrian College

• ACC 1100

BizCafe Strategy by Tej Partap Singh

Step by step to win BizCafe:

Starting week:

· Set your price High between (5.99-4.99), when the price is high, you would be

able to cover your expenses and as well make a profit. Your break-even point wouldn't

be big, you're not gonna need to sell lots of cups and as well. The other business who

started with a low charger for the coffee were suffering at the end of the game and

couldn't make lots of profit even though they were selling more cups than we did. If you

end up raising the prices, you would lose your customer. "if you set your price low, you

set yourself to fail." - Dan Lok.

o DON'T SET YOUR COFFEE PRICE LOW

· Open max hours ours was from 7Am-11Am

· Choice Organic Coffee

· Don't order a lot of coffee in the starting week, order around (20-25 lb)

· Buy the insurance which would cost you $500, because later on in the game,

you will have an accident and the insurance would cover for it. If you don't have

insurance, you would end up paying $4000 to fix the accident.

· For Marketing: do Gen.aware online and 10/day radio, in other word Maximize

your marketing.

· Hire around 20 employees and 2 managers. Again check in your instruction

about the employees part. Pay them above min.

o for example: our min was $10.25/hour. So we paid them $12.70 for

employees and we kept increasing it until 14 later but we started at $12.70 and for the

manager, we paid them $800, we kept rising it until $930. Make sure you have the

most employees in the business. you can always check that under Market-> Local

Labour

Week 1:

· Special decision: we decided to go for a suggestion box which cost us $0. we

thought that was enough for us.

· for a coffee purchaser, you can purchase about 5-10lbs higher than what you

sold

· keep everything else the same

Week 2:

· Special decision: buy the staff training going on one for $1200

· for a coffee purchaser, you can purchase about 5-10lbs higher than what you

sold or see if you sold more then buy more. make sure to use your coffee calculator.

Keep doing this every week.

· keep everything else the same as well.

Week 3:

· Special decision: buy the oven, it will bring lots of money later for you and it will

help you to make more revenue

· For weekends: open Maximum hours and hire a 3rd manager. Also, you should

one more employee for the oven.

· keep everything else the same as well.

Week 4: